Roger Tyson of Coquitlam asks: The Last Airbender is being advertised as a 3D movie, but I don't recall it being a 3D movie when it started production. What's up? Is this really a 3D movie or is it just some after-the-fact 3Difying deal designed to make money duping us into believing we'll see something incredible?
The short answer is yes. Director M Night Shyamalan decided after the picture was shot that he'd like to convert it to 3-D. No doubt he was attempting to ride on the coattails of Avatar's success.
According to HitFix.com, Shyamalan was pushing as recently as April for the film to be converted to 3D and had been testing the effect on footage for months. (It was released July 2, 2010.)
Projections indicated the conversion could mean an additional $5 to $10 million in box office.
— Gillian Burnett, Editor, Ask The Sun
