The critically-acclaimed new USA original series COVERT AFFAIRS and the premiere of the hit returning series WHITE COLLAR launched to ratings success last night, Tuesday, July 13.
WHITE COLLAR averaged 4.3 million viewers-- up 12% from last season.
COVERT AFFAIRS averaged 4.9 million viewers-- growing 14% from the WHITE COLLAR premiere.
COVERT AFFAIRS is the #1 new scripted series premiere of the year in P18-49:
* P18-49: 2.1 million – topping all other cable scripted premieres this year including “Rizzoli and Isles,” “Justified,” “Memphis Beat” and “The Glades” and growing +28% from the WHITE COLLAR lead-in
* P25-54: 2.3 million – growing +26% from the WHITE COLLAR lead-in
* TOTAL VIEWERS: 4.9 million – growing +14% from WHITE COLLAR lead-in
* P18-34: 858,000 –+53% above the “Rizzoli and Isles” premiere on Monday and +11% vs WHITE COLLAR lead-in
The sophomore season premiere of WHITE COLLAR showed impressive growth over its freshman winter season average in one of the most competitive timeslots of the season (9-10pm):
· P18-49: 1.6 million – on par with winter season average
* P25-54: 1.8 million – +6% over the winter season average
* TOTAL VIEWERS: 4.3 million – +12% over the winter season average
Source: tvbythenumbers
